Retention/Marketing Campaigns

• Develop and manage marketing campaigns to improve user retention across multiple channels (Email, SMS, WhatsApp, Notifications)
• Create content strategy for increasing visits on app through push notifications
• Analyzing marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
• Guiding designer with creative input to deliver good quality creatives  Identify areas of customer journey improvement by data analysis & customer surveys

Automation

• Keeping up to date with new feature releases of automation platform and get the implementation/integration of the
• Create various funnel based journeys for major workflows to increase user engagement

 Branding Activities

• Co-ordinating with vendors for branding activities such as influencer campaign and ensuring the campaign is getting delivered on time

Pl referat :–  pooja@sapphiremanpower.com